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24 December 2006
Support UNICEF
We support UNICEF. Studies show that for every dollar spent on children, the whole community benefits seven-fold. Find out about the work of the Australian committee for UNICEF, and how you can play a part.
Read more.

25 September 2006
In-Market Sales Calls.
New fact sheet now available.
Request our fact sheet and read more about how AccessChina conduct Sales Calls on behalf of our clients, and how we use our close relationships with key wholesalers and retailers in China for the benefit of our clients.
Request here via email


14 September 2006
Instant Messaging Product Support.
New fact sheet now available.
Request our fact sheet and read more about AccessChina's latest offer helping our clients to promote their products in the Chinese Market and ensuring they achieve a sustainable success.
Request here via email


14 September 2006 - New Update
Cultural Awareness Training.
Updated fact sheet now available.
Request our fact sheet and read more about AccessChina's offer helping our clients to understand the Chinese Market.
Request here via email


25 June 2006
New Testimonials.
 AccessChina has advised major Australian tour attractions and has helped them to understand the Chinese Market and increase their market share in tourist numbers from China. Having a unique blend of market experience, contacts to key stakeholders in the market, including close relationships with the top wholesalers in China, AccessChina guarantees it's clients success in achieving their ambitious goals.
Please Read more here...


12 April 2006
Capability Statement.
 Read here about AccessChina's capabilities: our profile, approach, services, experience and team to get to know us and read how we can contribute to your success.
Download here [216 KB / PDF]

According to our client's unique market position and needs, they can choose services that assist them stepping in Chinese market to proactively penetrate into some niche markets.
 
Approach / Methodology

AccessChina's marketing consultancy comprises 4 steps and the ultimate goal to is to achieve a significant increase in the visitation and expenditure of inbound Chinese tourists:


Understand the market
Based on customised market research and tourist surveys we help our clients formulate their right marketing strategy. We also suggest the focus and frequency for clients' visits to China market, meet key buyers and build sustainable long term relationships.

Product Development
We help our clients develop products, marketing collateral and Chinese language websites, conduct training and surveys. The synthesis of which is used to adjust current offerings to better suit the Chinese market.

Increase Market Awareness
In order to obtain and enhance market recognition of our client's products and updates, we offer on-line instant messaging support, e-news letters, PR and media consultancy which will be tailored to suit the need and budget of our clients. These are the distribution channels for increasing awareness in China.

Buyers Re-alignment
To modify the behaviour of Chinese Inbound Tour Operators (ITOs), who are the real "buyers" , repackage for the tourist consumers and often tend to buy "as cheap as possible" products. AccessChina facilitates clients in product training to ITO's operational staff and tour guides, regular sales calls and/or rebate contracts with incentive targets.
 
Services

Our clients can choose selectively the services that address their individual needs and budget. Our services are:

Research

  • Market research

  • Chinese Tourist Satisfaction Survey
     

Product development and translation services

  • Product development

  • Marketing Collateral Development

  • Translation services (internal documents, signs, inscriptions, etc)

  • Website translation

Market familiarization

Product Marketing

Product Support

AccessChina Tourism Consulting is a registered business in Australia, Victoria.Our ABN is 62 557 380 150.

(c) 2006-AccessChina.org is an ICAAN registered and protected domain name. Pictures and documents on this website are intellectual property of AccessChina.