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24 December 2006
Support UNICEF
We support UNICEF. Studies show that for every dollar spent on children, the whole community benefits seven-fold. Find out about the work of the Australian committee for UNICEF, and how you can play a part.
Read more.

25 September 2006
In-Market Sales Calls.
New fact sheet now available.
Request our fact sheet and read more about how AccessChina conduct Sales Calls on behalf of our clients, and how we use our close relationships with key wholesalers and retailers in China for the benefit of our clients.
Request here via email

14 September 2006
Instant Messaging Product Support.
New fact sheet now available.
Request our fact sheet and read more about AccessChina's latest offer helping our clients to promote their products in the Chinese Market and ensuring they achieve a sustainable success.
Request here via email

14 September 2006 - New Update
Cultural Awareness Training.
Updated fact sheet now available.
Request our fact sheet and read more about AccessChina's offer helping our clients to understand the Chinese Market.
Request here via email

25 June 2006
New Testimonials.
AccessChina has advised major Australian tour attractions and has helped them to understand the Chinese Market and increase their market share in tourist numbers from China. Having a unique blend of market experience, contacts to key stakeholders in the market, including close relationships with the top wholesalers in China, AccessChina guarantees it's clients success in achieving their ambitious goals.
Please Read more here...

12 April 2006
Capability Statement.
Read here about AccessChina's capabilities: our profile, approach, services, experience and team to get to know us and read how we can contribute to your success.
Download here [216 KB / PDF]

We are providing professional and customized marketing consultancy to help international travel industry suppliers, national or local tourism offices and other tourism marketing advisory firms to develop their marketing strategy for the Chinese market. AccessChina has individual and corporate associate partners in China and Europe that are in charge of market research, training, trade contact, collaterals production and CRM.
Joanna Deng-Westphal (B.E. Insurance, M.M. Tourism Mgt.)
Joanna is in charge of all business enquiries. With 8 years professional experience in travel industry and having worked in 3 different continents, Joanna has extensive knowledge in the Chinese outbound travel with responsibilities in marketing, program development and tour operation. Joanna holds a Master of Tourism Management degree from the University of Technology, Sydney and a B.A. Insurance degree from the University of Wuhan, China. She held various management positions before founding AccessChina. Market Development Manager for Matilda Cruises, Rydges Hotel and Resorts, Sydney Aquarium Group (Sydney Attraction Group) in Shanghai, China Sales Manager and Operation Manager for Favor Travel Service in Shanghai,China and Frankfurt,Germany. Operations Manager for The Great Australian Holidays (Sensation Travel) in Sydney, Australia. Assistant Product Manager, Tour Operator, Tour leader and Tour Guide for Chengdu Overseas Travel Co., Ltd. in Chengdu, China.
Ping Ye (B.A. Tourism Mgt.)
Ping spent 10 years working in different roles within the travel industry. He has extensive knowledge of the Chinese outbound travel market and is considered a marketing and sales expert in the tourism field. He has been responsible for and participated in many marketing campaigns and new product launches. He maintains close contact with mangers and decision makers of major Chinese media companies, in-market National Tourism Boards and Regional Tourism Boards, airlines and PR management firms. Prior to focusing on tourism marketing, Ping has taken responsibilities in sales for a number of European inbound tour operators and ticketing corporations, for which he has successfully established representative offices in China and thus significantly increased their reputation. In 2004 Ping and his team have worked together with Tourism Scandinavia on joint marketing campaigns to develop the East China market and successfully created a first wholesaler module specialized for this destination. The outstanding result of this campaign led to an engagement by Tourism New Zealand in 2005 using the same approach to develop a series of regular departure products.