News and Download Section 24 December 2006 Support UNICEF We support UNICEF. Studies show that for every dollar spent on children, the whole community benefits seven-fold. Find out about the work of the Australian committee for UNICEF, and how you can play a part. Read more. 25 September 2006 In-Market Sales Calls. New fact sheet now available. Request our fact sheet and read more about how AccessChina conduct Sales Calls on behalf of our clients, and how we use our close relationships with key wholesalers and retailers in China for the benefit of our clients. Request here via email 14 September 2006 Instant Messaging Product Support. New fact sheet now available. Request our fact sheet and read more about AccessChina's latest offer helping our clients to promote their products in the Chinese Market and ensuring they achieve a sustainable success. Request here via email 14 September 2006 - New Update Cultural Awareness Training. Updated fact sheet now available. Request our fact sheet and read more about AccessChina's offer helping our clients to understand the Chinese Market. Request here via email 25 June 2006 New Testimonials. AccessChina has advised major Australian tour attractions and has helped them to understand the Chinese Market and increase their market share in tourist numbers from China. Having a unique blend of market experience, contacts to key stakeholders in the market, including close relationships with the top wholesalers in China, AccessChina guarantees it's clients success in achieving their ambitious goals. Please Read more here... 12 April 2006 Capability Statement. Read here about AccessChina's capabilities: our profile, approach, services, experience and team to get to know us and read how we can contribute to your success. Download here [216 KB / PDF]

Welcome to AccessChina - your gateway to the Chinese outbound travel market
AccessChina is an independent tourism consulting firm providing marketing advice to tourist attractions, hotel groups, state and regional tourism offices that intend to enter the Chinese market or improve their current market presence.

AccessChina has extensive knowledge and experience of the Chinese market and keep close contact with key Chinese wholesalers and retailers. Our team works dynamically and passionately to achieve success for our clients.

To read more about our services, please click here...
To download our capability statement, please click here.[216 KB / PDF]



Market Situation Our Mission
According to the World Tourism Organization (WTO), China is projected to supply 100 million travellers by 2020, making it the number four supplier of outbound tourists. China has become one of the world's most watched and hottest outbound tourist markets. Many countries, local tourist bureaus, travel industry suppliers and organizations have started different levels of marketing penetration on this exciting land.

Everyone welcomes Chinese tourists to come and spend money. However, there are lots of marketing myths besides the famous "yes" means maybe, strong governmental control, different business rules, distinctive tourist behaviour. Language barriers have also formed a "Great Wall" and therefore make international suppliers hesitate to enter the market.
With our knowledge, experience and passion, we are aiming to help our clients start, increase or reform their marketing strategy and operations for the emerging Chinese market. We are committed to provide our clients a long term and sustainable business solution with flexible service agreement.

AccessChina Tourism Consulting is a registered business in Australia, Victoria.Our ABN is 62 557 380 150.

(c) 2006-AccessChina.org is an ICAAN registered and protected domain name. Pictures and documents on this website are intellectual property of AccessChina.